TORY BURCH and NIKKI BEACH Saint Tropez team up for an exclusive summer activation

  • 5 minute read
Tory Burch is delighted to announce an exclusive partnership with Nikki Beach Hospitality Group, the renowned global luxury hospitality company, at Nikki Beach Saint Tropez.

Tory Burch is delighted to announce an exclusive partnership with Nikki Beach Hospitality Group, the renowned global luxury hospitality company, at Nikki Beach Saint Tropez.

TORY BURCH and NIKKI BEACH Saint Tropez team up for an exclusive summer activation

Tory Burch is delighted to announce an exclusive partnership with Nikki Beach Hospitality Group, the renowned global luxury hospitality company, at Nikki Beach Saint Tropez.

– The collaboration will run from July to September, featuring a pop-up boutique, branded beach daybeds and cabanas, oversized beach games and a branded bar inspired by the designer’s summer capsule collection –

Tory Burch  is delighted to announce an exclusive partnership with   Nikki Beach Hospitality Group  , the renowned global luxury hospitality company, at  Nikki Beach Saint Tropez  .

Founded in 2004 in New York, the Tory Burch brand redefines American luxury with an international approach. The brand’s goal is to contribute to the empowerment of women and entrepreneurs.

This unique activation will run from July 16 until the end of the summer season, showcasing Tory Burch’s new summer capsule collection which features colors reminiscent of sand and sea and a vintage-inspired zebra pattern.

Rather than a traditional beach club takeover, this activation will take place outside of the beach club pool, creating an exciting new section with 20 additional beach day beds. In this area, daybeds and cabanas will feature Tory Burch prints and patterns on bedspreads, pillows and umbrellas. The bar, wrapped in a distinctive zebra print, will serve a selection of mocktails, wines and healthy drinks. You can also enjoy oversized beach games such as Match 4 and House of Blocks, as well as the traditional French game of pétanque. A co-branded mini Moke will be seen circulating in Saint Tropez, reinforcing the visibility and charm of the activation.

Guests will also have the opportunity to explore a Tory Burch pop-up store featuring a range of items to purchase including stylish kaftans, stylish swimwear, Tory’s signature tunics, classic leather slides and the iconic collection of T Monogram handbags now available in lightweight raffia.

“This collaboration beautifully combines the elegance and sophistication of Tory Burch’s designs with the vibrant and luxurious atmosphere of Nikki Beach, providing our guests with a unique and unforgettable experience,”  said Celia Gumbau-Serra, President of the Clubs of beach and restaurants of the Nikki Beach Hospitality Group. .  “Fashion is one of our main pillars at Nikki Beach, and we are passionate about integrating it into our summer programming every year, through pop-up shops and innovative activations across all our locations. We’re excited to see how our customers embrace this exceptional fusion of style and barefoot luxury.

Reservations for the Tory Burch activation can only be made on site, starting July 16. Daybeds can accommodate groups of 2-4 people, while sofa cabins are perfect for larger groups. Activation will be available during standard business hours until the end of the season, ensuring an unforgettable summer experience.

About Tory Burch:

Tory Burch launched her American luxury lifestyle brand in 2004. Its aesthetic is rooted in the casual elegance of American sportswear, known for its craftsmanship and quality. Collections include ready-to-wear, handbags, shoes, accessories, jewelry, home and beauty. Women’s empowerment is Tory’s guiding principle, expressed through her collections and her work at the Tory Burch Foundation. Established in 2009, the Foundation provides women entrepreneurs in the United States with capital, education and community. Website:  Tory Burch 

About Nikki Beach Hotel Group:

Created by entrepreneurs Jack and Lucia Penrod, Nikki Beach Hospitality Group embodies barefoot luxury hospitality, offering transformative lifestyle experiences across its collection of Nikki Beach properties, including 11 iconic beach clubs, five resorts , residences, catering concepts and pop-ups as well as the group’s new restaurant concept, Lucia. Located in some of the world’s most sought-after travel destinations, Nikki Beach is recognized among the world’s best beach clubs and resorts.

Nikki Beach is a global paradise for unforgettable moments, seamlessly blending music, food, entertainment, fashion, cinema and art to create unprecedented celebrations. Beyond travel experiences, Nikki Beach is expanding its reach with a lifestyle division, including boutiques and an online store. In 2024, the brand introduced Lucia Cannes, a revolutionary restaurant and beach concept within the Nikki Beach Hospitality Group portfolio. Lucia promises to redefine culinary excellence and immersive dining, blending Cuisine du Soleil with vibrant, seasonally changing decor. Through brand expansion efforts, Nikki Beach Hospitality Group continues to set new benchmarks in creating luxury travel and lifestyle experiences.

More information:

Photos: © Tory Burch

Selection : Rachel Joulia-Helou, editor-in-chief AMILCAR MAGAZINE GROUP.

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